VEYU
THREE CO-FOUNDERS. ONE COMPANY. ONE YEAR TO FIND OUT WHAT IT SELLS.
A MARRIAGE WITHOUT THE ROMANCE!free · discovery call also free
naval says a co-founder is a marriage without sex.
i have two.
harshal. we met at the gym. fifth semester.
rachit. my roommate in bangalore.
the vows, in writing: we log a standup every day.
day one. my section: blank.
the honeymoon: a month in a hacker house. i taught them to drive.
that's the gas.
every marriage has one fight. ours:
so we went on dates. with ideas.
next
an agency. our first client's lms, built four times.
healthcare, law, logistics, tenders. we had the engineering, not the domain.
our own apps. built fast. parked, not dead.
parked
the one was home: carboncraft, harshal's brand. one reel. 30,000 dms.
the buyers are in there somewhere.
now veyu runs it end to end. 4× the buyers per viral spike.
same six people.
my job: the system and the agents.
chiefquestion-asker
lots of wrong turns. and here we go again.
took us 9 months to remember we have a linkedin.
building the agents was the fast part.
3 am. something broke. the system fixed it. nobody woke up.
handled.
handled.
handled.
my other agent’s first job: scout clients for veyu, 5 am.
it said "nothing to report." honest guy.
still married.
veyu
the operating system for businesses that sell in chats
every business is five blocks: demand, sales, making, delivery, money. a business that sells on whatsapp and instagram runs all five by hand, across six apps and a diary. at carboncraft, one reel brought 30,000 dms in 48 hours. they never said no. nobody replied.
d2c brands on instagram, clinics and salons, coaching institutes: anyone whose customers arrive in a chat and whose team can’t keep up. india, the us and the gulf.
three co-founders. rachit kumar: product, ai and the selling. harshal nerpagar: runs carboncraft, every day. me: the system and the agents.
it took a year to find. an agency first, then a month in healthcare, law and logistics, then our own apps (parked, not dead). the product was already running in harshal’s workshop.
- every dm and comment, one inbox
- ai reads it: buyer or time-waster
- people close the ranked buyers
- the order goes from the chat to the workshop, specs pulled
- the slip prints, the courier books itself
- paid, traced to the reel that started it
no chatbot. a chatbot would have replied to 30,000 people and forgotten them. ours finds the buyers and hands them to people. judgment stays with people; memory goes to the system.
the first year. we could build almost anything and couldn’t say what we sold. three directions, parked. the fix was to stop guessing and sell the thing that already worked.
30,000 dms in 48 h · 4× buyers per viral spike · same 6 people · 27,000+ conversations read · 500+ orders, each traced to its chat
more businesses like carboncraft. it starts with a 30-minute call where we look at how your enquiries actually arrive.
hi, rachit. hi, harshal. yes, you’re in it.
the end.
of issue #15 VEYU anyway.